How We Can Help
Tech company margins are under duress. There are many culprits, but one is an industry being pushed by customers and the street to “as a service” business models. This may be infrastructure as a service (IaaS), platform as a service (PaaS), software as a service (SaaS), or absolutely anything as a service (XaaS) that is delivered via the cloud. In this environment, product profitability is often lower than historic norms, and a historic source of revenues and profits, essential services, are being pushed to zero. The very definition of value is changing.
In response, industry leaders, those unwilling to accept the status quo, but looking to make a step change in growth and profitability, are moving toward a business process called Value Engineering or Outcome Engineering. This process is the ability to systematically help customers achieve targeted outcomes at scale, combined with value pricing. Here’s a video from one of our Advisory Board members, Riaz Raihan.
For over 20 years, the consultants at Value and Pricing Partners have been working with companies to design and implement value based marketing and pricing strategies. Our value engineering services range from value conceptualization through value capture, we have helped companies identify value drivers, target customers with a willingness to spend, and design value based offers and pricing strategies. We have helped companies drive good value and pricing behaviors through their organizations, from the executive suite to field sales. We have anchored that behavior through better process and systems. Our team has expertise and experience in both architecting and engineering value outcomes and price targeting strategies that deliver business results. We can provide you with essential resources to accelerate your progress.